High Quality Email Defined (and the key to deliverability)

High-Quality Email

High-quality email is email that recipients find valuable and want to receive. Value means different things to different recipients and can come in the form of articles, videos (you tube, demo, industry white papers and guides, unique content per send, etc Ultimately, your deliverability rests on the quality of the emails that you send because ISPs block emails that they find to be low quality (deleted, unopen, unsubscribed, marked as spam ). ISPs look for emails marked "not spam", not deleted, opened and the sender added to their contacts.