Why did you decide on 10 seconds for the verified view trigger?
It's a metric we decided on to try and find a fair middle ground between publisher and advertiser. The publisher's job, and only thing they control, is to get a prospects to come across an ad. Whether they read that ad or flip past it has to do with the advertisers ad, reputation, product etc. One thing we know is that 10 seconds is an eternity online, especially on mobile (count it out, you'll see). Since we only offer full page ads and only one page is visible at a time, we like to say that if...