Email Sending Service

Discrepancies between email clicks and Google Analytics sessions

You should always expect reporting discrepancies with Google Analytics. Reasons why this occurs include the following: 1) Google Analytics is not logging clicks, it's logging JS-enabled pageviews resulting from clicks. Digital Direct is logging activity on the email links themselves. The discrepancy is almost surely from anti-spam scanners following your links to check for malicious content. 2) For Google Analytics to record a "session" the users browser/device and security settings must suppo...

What is the "Friendly From" address and how long should it be?

The Friendly-From name and address are both user-defined names that identify the sender to the subscriber. The Friendly-From name is the name that shows how the sender wants to be identified, and is visible in an email client. The Friendly-From address typically includes the email account name and the company email address. For example, the Friendly From name and address could read: (Friendly From name <friendly from address>) - Jane Jones <jane@janesco.net> - ABC Company &l...

Scheduling your emails to be sent

For our Done For You clients, to help streamline the scheduling and sending of your Digital Direct emails we use a process that includes the collaboration software Monday.com (you will receive an invitation to access your Monday.com account.) Your Monday.com account will have your personal "board", which is where we'll communicate about your emails. Once you've accepted your Monday.com invitation, you'll be redirected to where you will see your email "board." it will look something like this: ...

Exporting HTML Email From Mailchimp

- In your Mailchimp.com account go to the "TEMPLATES" section, where your email templates are displayed. - Click the "EDIT" drop down menu for the email you'd like to export, and select the "EXPORT AS HTML" option from the drop down list - From the dialog box message select "EXPORT TEMPLATE" and SAVE the file to a place on your computer that you'll be able to find. - Go to the file you just saved and open the HTML file in the Chrome browser. Note: If when you click on ...

How to send an email through Digital Direct

How to design an email template

How to upload a mailing list

1) Inside your account go to "Lists" 2) Click the "Create New" button 3) Fill Out the "Create New List" information page Important Items: - From & Reply to email addresses can be anything before the @ symbol, but need to use one of the 3 following domains: - esinfomedia.com - allthewebnews.com - weebzi.com - Nothing needs to be filled out in the "Subscriber actions" section - Under "Company Details" section "Zone Name" is the State abbreviation (in the U.S.) 4)...

Mailing domains

When sending emails through Digital Direct you must use one of our sending domains, which are: - esinfomedia.com - allthewebnews.com - weebzi.com These get used in the "Setup" step of putting out your emails when you provide your: From name, From email and Reply to email From name: This will be the first thing a reader sees when their email is received. It can be customized to be anything you'd like From Email: You can customize the portion prior to the "@" symbol. The portion a...