Factors affecting email deliverability
Recently major email providers made changes to the rules around email deliverability. Gmail, Yahoo, and Outlook now examine sender reputation closely and have made significant updates to their spam filters.
Factors That Affect Your Email Deliverability:
Excessive Spam Complaints
Spam complaints are reported by real human beings who are recipients of your email marketing. They do this by marking that the message is Spam/Junk to the email provider directly in their in...