When an opt-in happens you have the option to have that contact data automatically exported to your CRM system via Zapier.com. Zapier automatically and in real time, shoots the Digital Direct contact data to your personal CRM account so that you can follow up and nurture these leads.
Zapier offers a free account which provides you with 100 "Zaps" or lead transfers per month. When you run out of Zapier credits they stop shooting over the leads. A $20 account, provides 1,000 leads per month.
The other way to bring the leads into your CRM system is through the Export list we send to you each day. This is free, just requires 5 mins of work.
Here's a link to their pricing page: https://zapier.com/app/